HR Magazine: Who Owns The Values Of A Company? Should It Be HR?

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Originally posted on HR Magazine, written by Jodie Ratcliffe, HR Director at Matrix.

It’s never been more important for companies to have a clear set of values. Not only can it provide a mission and mantra to galvanise, inspire, and motivate the workforce, but it can also help set a business apart in a crowded marketplace both as a supplier and, just as importantly, as an employer.

Bringing values to life

More than ever, candidates are looking for businesses with a distinct set of values that align with their own and resonate with their beliefs. Failure to align means shrinking the available talent pool, which today amounts to commercial suicide.

However, it’s not enough for an organisation’s vision and values to begin life in the marketing department and boardroom – and stay there. HR must spearhead the initiative to ensure these values are embedded throughout the entire employee lifecycle, becoming part of everyday language and practice. When values are genuinely reflected in job adverts, interviews, inductions, objective setting, recognition and training programmes, they cease to be mere ‘nice words on the wall’ and instead become a tangible part of the company’s DNA.

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HR Magazine: Who Owns The Values Of A Company? Should It Be HR?

Quite simply, an authentic vision and value set presented effectively through HR upon their appointment will get them up to speed quickly on what an organisation is all about. Working alongside a permanent workforce that’s already firmly on board will accelerate their integration so that they too are able to embrace and project the culture where necessary.

Developing this sense of belonging will ensure that temporary workers are keen to return to the business when required. This will help create a dedicated pool of temporary talent already immersed in the culture, saving time, effort, and also driving consistency between the permanent and contingent workforce. Again, it’s HR that holds the key.

Originally posted on HR Magazine, written by Jodie Ratcliffe, HR Director at Matrix.

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