The Retail Bulletin: Maximising The Golden Quarter – The Time To Plan For Seasonal Staffing Is Now

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Originally posted in The Retail Bulletin, published by Patrick Overall and written by Chris Grimes, Sales Director.

For retailers, the Golden Quarter, spanning October through December, is the most critical time of year. This period is a whirlwind of back-to-back shopping events—Black Friday, Cyber Monday, and of course, the holiday season. Consumer spending skyrockets during this time, driven by gift buying, holiday preparations, and the hunt for seasonal deals. For retailers, this translates into a surge in footfall and online orders, which—while presenting a lucrative opportunity—poses a significant challenge: having the right workforce in place to manage the demand.

With margins and profits largely determined by performance in this final quarter, staffing becomes not just a logistical consideration, but a business imperative. Retailers who get this wrong could be facing not only dissatisfied customers but the risk of failing to maximise on what is often the most profitable time of the year. To ensure success, securing your seasonal workforce should be at the forefront of your preparations, well ahead of the rush.

The Retail Bulletin: Maximising The Golden Quarter – The Time To Plan For Seasonal Staffing Is Now

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Demand forecasting and workforce planning are integral to success. With advanced technology solutions, like those offered by Matrix Workforce Management, retailers can optimise staffing levels, forecast demand with precision, and ensure compliance across their seasonal workforce.

Retailers who take a proactive approach to staffing during the Golden Quarter stand to gain the most from this lucrative season. By starting early, implementing flexible schedules, cross-training staff, and leveraging advanced workforce management technology, businesses can ensure they are fully prepared to meet customer demand and maximise profitability. The time to act is now—before the rush begins.

Originally posted in The Retail Bulletin, written by Chris Grimes, Sales Director.

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