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Write a short headline that says the core promise to the customer

Write two short sentences that explain

  • Why this problem matters (what’s at stake e.g. core challenge they face)
  • How your product helps

Write a short headline that clearly states how the industry-led screening package helps them overcome the challenges and delivers a better outcome

Explain why it matters. Write 2-3 short sentences that:
– Reinforce the importance of the problem
– Introduce the product as the solution
– Connect clearly to business impact

Avoid feature lists. Focus on outcomes and commercial relevance

  • Bullet point focused on benefits / outcome / impact specific to industry
  • Bullet point focused on benefits / outcome / impact specific to industry
  • Bullet point focused on benefits / outcome / impact specific to industry
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Short headline that summarises the impacts you have on customers

“We get better quality candidates because Matrix understands and has helped us refine our supply chain through a tailored approach. There are clear processes now with proper approvals, audit trails and checks. It’s structured, fair and transparent, which is essential for a council like ours. Fulfilment levels are turned around really quickly and the improved job specifications and guidance from Matrix make a real difference. New employment legislation always brings challenges, but Matrix supports us through all of it. They help adjust rates, guide hiring managers and make sure we stay compliant.”

Harbinder Manku
Corporate Contracts Manager, Westminster City Council
Clock tower of the Palace of Westminster against a clear blue sky, representing the Westminster City Council as a workforce management solutions client of Matrix.

The best fit for:

One line that sets up the context for who it’s for. Include three bullet points describing ideal prospects’ traits or needs that cover the following:

  • Context / scenario they’re in
  • Their need
  • Their core priority

May not fit:

One line that sets up the context for who it’s NOT for to filter out our incorrect leads. Include three bullet points describing the traits you are not looking for in a prospect:

  • Context / scenario they’re in
  • Their need
  • Their core priority

Speak to our screening team.

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